Becoming a visionary marketer
As a strapping young lad, when I first discovered Nostradamus and his ability to predict the future, I became fully obsessed.
I was so curious to the idea of being able to tell the future. I picked up a book about his wondrous claims at the local Coles bookstore which, prior to Y2K, he had been close to spot on for many things.
I always wanted an opportunity to have a glimpse into the future. And in my naive days, I totally believed that the Y2K bug was destined to happen. Unequivocally because Nostradamus somewhat prophecized it. I nearly skipped going to university right after high school simply because I believed our modern society would cease operations after December 31st, 1999.
In truth, there’s no real way to predict the future. No crystal balls. No dark sorcery. And no, driving a DeLorean to 88 MPH won’t catapult you into the future.
You can however train your brain into thinking that way.
In the context of entrepreneurship and marketing, those that have the foresight to make decisions that create a sustainable-yet-profitable future is considered a visionary. And from a marketing perspective, those with the skill to make predictions are called visionary marketers.
Becoming a visionary marketer requires practice in building and harnessing 4 intangible characteristics.
Tap into your intuition
You ever have a ‘gut feeling’ about something?
An example of a gut feeling: singer Cassie Gaines had a strong feeling against boarding her bands’ plane one day. After being persuaded to, the plane inevitably crashed, and three of her bandmates in Lynyrd Skynyrd tragically died.
To spiritual folks, intuition can be defined as a powerful message sent from a higher being or the universe within itself. To logical folks, it’s your subconscious mind continuously working to assess and produce numerous outcomes. Whichever way you believe in, it’s telling you something, and that something is what can help you make forward-thinking decisions.
Just a final thought here: don’t get mixed up between intuition and fear. It’s easy to get them misconstrued. Fear feels more human-based, sometimes fuelled by your own past experiences, but can be masked as an intuitive thought. That’s why it helps to learn to spot the difference between a feeling and your ‘gut’.
Mimic others
Become a learning sponge. Read into other people’s successes. Analyze other people’s mistakes. Be an analytics master. The justice system doesn’t treat each case like it’s brand new; a judge will almost always refer to past cases and base their decisions on past relevancies. Plus, practicing the skill of learning, and exploring your curiosity, can open your mind to other possibilities - a strong requirement for being able to think outside of the box.
Learn to take risks
Risk-taking is one of the most important aspects of being a visionary. After all, visionaries are visionaries because they’ve decided to take the bold step in a direction others avoided. The design of Tesla’s Cybertruck is an example of risk. While the risk-averse see risk as scary, it’s also because people are naturally afraid of failure. Mentally confronting any fear of failure you may will help strengthen your ability to take risks.
Also, avoid taking too many risks. Too many uncalculated risks can be considered volatile, and nobody wants the volatility of Yosemite Sam running a marketing department.
Belief in the future
Arming yourself with a sharpened intuition, others’ experiences, and the ability to take risks, you’re now ready to see the future. Well, kinda.
Becoming a visionary marketer is based on the idea that you’re able to see what the future has in store.
Your vision of the future requires:
Confidence, patience, logic, and your ‘gut’.
A clear mind allows for a clearer path to the future.
A belief in what you’re preaching.
Make no mistake - there will be those who oppose your vision. Learning to communicate in dialog rather than debate will allow you to showcase your calculated and intuitive reasoning. Your vision of tomorrow needs to be something you believe in, before you’re ready to sell it to others.
Visionary marketers typically hold powerful positions within an organization, specifically Chief Marketer Officers. However being a visionary marketer doesn’t just start at the finish line.
Visionary marketers are experts in their own relative niche, whether it be their industry or specialization. Practice your visionary skills so that when the time comes, you’re mentally ready to become your organization’s Nostradamus.
Earthshaking fire from the center of the Earth
Will cause tremors around the New City.
Two great rocks will war for a long time,
Then Arethusa will redden a new river.—Nostradamus, on the 9/11 attacks in New York City
Handpicked Remote Marketing Jobs 👨💻
Head of Growth - GrowSurf
Senior Growth Manager - Headlight
Your Investments 🚀
Ark Investment’s space exploration ETF (ARKX) went live yesterday at $20 per share.
It comes a time where the wonder of space flight is back on the public’s radar. SpaceX, which has yet to go public, is not part of their holdings. With an increasing number of private space companies preparing to go public later this year, ARKX joins Ark Investments as a new option for those looking for long-term growth opportunities.
Liked this post? Let me know by clicking the ♡ below!
Thanks for reading. If you liked this post, and you’re not yet a subscriber, what are you waiting for? Sign up for the Marketing Daily email newsletter and get the next one sent to your inbox. I publish three times per week on Monday, Wednesday, and Friday.
Lastly, please share Marketer Daily to your friends and family. If you’ve ever wondered What can I do to help Reggie?, that’s definitely the #1 thing—for people who enjoy this newsletter to encourage their circles to sign up as well. Many thanks!
Make tomorrow today,
Reggie