The Marketer's Commentary

The Marketer's Commentary

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July 2021

June 2021

Watch the recap of my live Ask the Expert talk at FFCON21 🎬
Well, it’s up. You can watch the full 1 hour video of my 30-minute Ask the Expert session I hosted at the Fintech & Financing Conference last month. It…
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Reggie Tan
I love the smell of good copywriting in the morning ☀️💣
Full disclosure: I’m not the greatest copywriter. Contrary to popular belief, a good marketer doesn’t need to be a great writer. To create incredible…
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Reggie Tan
How to make a stellar LinkedIn profile
LinkedIn has become that annoying essential parts of being in business. While at times it tries to act like Facebook, with its long threads begging for…
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Reggie Tan

May 2021

April 2021

Building die hard communities with a vengeance
I was first introduced to building communities in the late 2000s from the book, Tribes: We Need You to Lead Us by Seth Godin. Godin also did a TED Talk…
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Reggie Tan
How to perfectly communicate with literally everyone in 4 steps
When I was 20, I used to be a travel guide at a call centre. It wasn’t my favourite job by any means. I mean, the travel industry is super cool, and…
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Reggie Tan
The secret to swaying your customer's attention
It’s our final post in a series on neuromarketing: where the human brain meets the profession of marketing. Need to get caught up on neuromarketing…
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Reggie Tan
Elicit real feedback with neuromarketing
Neuromarketing: where the human brain meets marketing. We’re on post #3, covering a ton of important topics that touch neuromarketing, the truly…
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Reggie Tan
Neuromarketing meets product design
On Monday we explored the concepts of neuromarketing, a form of marketing that utilizes neuroscience to improve efficiency when marketing to customers…
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Reggie Tan
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